Charter Hits

skifreak38 asked:


I read so many blogs and hear so many podcasts that say “SEO is dead” or soon will be. Do you think there is any truth to these arguments? Or does SEO just get a bad rap because there are so many people who illegitimately claim to know so much about it, but aren’t successful? I work for a large agency mainly on PPC stuff but am thinking about learning more about SEO, just don’t know much about where it’s going.

jeffjohnsonvideos asked:

In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!

cattigerpanda asked:


People say it’s not too difficult to learn SEO. So I wish to know in general how long it might take for one person to learn it? Say, one year? or more with no computer knowledge background?

Marc Marseille asked:


A few months ago I decided to check the status of my campaign to get a PR 3 ranking in 90 days by generating thousands of backlinks. I entered my url into the backlink checker and to my surprise, the majority of my backlinks were generated by social networking sites. That was not what I was expecting, to tell you the truth I thought that my article marketing efforts was going to yield me the best efforts, but that was not the case. Social networking and Social bookmarking sites was responsible for 40% of my total backlinks.

In the past my best backlink tool was the use of article marketing. I generated backlinks using article marketing by submitting 3 articles to a minimum of 50 directories every week. Using this strategy I was able to triple my backlinks because many of the articles that I submitted was picked by other directories or website owners looking for content for their websites. The process of generating backlinks while using article marketing generally takes few months. Lately with the use of a social bookmarking software, I am able to generate hundreds of backlinks daily.

The social bookmarking software I am talking about is able to post to hundreds of social networking and social bookmarking websites like Digg, Facebook, Sphinn with just one click. Being able to submit to so many high PR ranking social networks is like having the best of both worlds. One benefit is that you will receive high quality backlinks and the other hand you will also generate more traffic to your website. I use these social networks to announce every time I submit a new blog post or article to the directories.

In addition to the obvious possibilities of traffic generation and backlink building, there are other advantages to social networking websites. If you are lucky enough to have your article or blog post make the front page of some of these social networks, you just might need a new server. There have been many stories of servers crashing due to too much traffic from social networks such as Digg, Sphinn and Stumble Upon.

It took me a while to learn how to take advantage of these social networking websites, but I am glad I took time out to catch up with the rest of the world. Web 2.0 strategies has introduced internet marketing to whole new masses of people, adding these strategies to my backlink building arsenal has created better results with less time.

Sonu Seo asked:


In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine, ranks well for certain keywords and phrases, and suits your audience a perspective buyer and seller.

According to a recent American study found that only 20% of all businesses outsource search engine optimization programs to professional SEO Companys. The remaining 80% would be to conduct search engine optimization or they believe they have all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web - they do not exist. In order to generate a significant amount of Web visibility, your website must typically rank in the top-30 results.

So, the question boils down to what is in your best interest to the business?

Make your SEO program in-house or subcontract. To answer this question we will first focus on the knowledge, skills and resources necessary to implement and maintain a good program for search engine optimization.

SEO knowledge and skills

1) Basic understanding of how search engines and directories.

This may seem too obvious, but you would be surprised the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.

2) Website design

Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who.

3) the experience SEO Expert

This is the most important and most difficult to obtain knowledge. If you have never implemented a programme of SEO, then you are in a big surprise. Search engine optimization programs require a lot of research and are extremely tedious. More importantly, they need real SEO experience. That means knowing what strategies and tactics SEO work and those who do not.

In-house vs. out-sourced programmes SEO

If your company is considering conducting your program search engine optimization in the house, here are some questions to consider.

• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO?

• Is this considered the role of your department, marketing or other service (s) in your company?

• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not?

IT Department

Typically your IT department handles multiple tasks daily troubleshooting your company’s LAN or WAN to fixing the sales department laptop? Over a long IT person of the day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge required for a successful programme of search engine optimization.

Marketing Department

Typically, your marketing department juggles many marketing projects and the faces of both the timely completion. From handling new campaigns for print collateral is preparing to launch new products or services, marketing personnel’s time to spread very thin. In addition, our skills and your marketing department is in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.

Other individual (s) within your company

Well, the responsibility falls on someone outside or your marketing department. Who’s who and why are they responsible for your SEO program? To give interested parties a new “project of the month,” usually result in another tick off their monthly to-do list and frustration by senior management on their website is why not produce results sales.

Summary

From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company’s productivity and profitability - whenever possible. However, there must be a line drawn in the sand between what your organization’s capabilities are and what they are not.

As you can see, there are no more search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the knowledge, skills and resources. This can be done by hiring a professional search engine optimization of the company. Professional SEO Companys have devoted their resources and experience to support your company’s web marketing initiatives. Building on their experience and know-how, your company can quickly and more effectively successfully implement the programme of SEO Expert.